15 Billion Video Devices By 2020: Ericsson
LAS VEGAS — Networks technology vendor Ericsson has a conception of the media world in five years’ time. “The Networked Society… our vision for the year 2020 – everything that can benefit from...
View ArticleThe New York Times has Moved to HTML5 Player, Here’s Why
FORT LAUDERDALE — Google’s YouTube announced last month it would switch from Flash to powering its video player in HTML5 by default. But the video site wasn’t the only property to have gone in that...
View ArticleGaming Is The New Cinema: AdColony’s Barash
We’ve known for some time that the video games industry is bigger than Hollywood. But the growth of mobile gaming is underlining that position. “The phone is your primary device,” says business...
View ArticleScreen Size Not The Only Mobile Responsive Variable: Adaptive’s Lynch
Developers have spent the last couple of years tweaking websites for smaller screens using “responsive” design techniques. But screen size is not the only way to adapt experiences for mobile screens....
View ArticleiBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua
AUSTIN — If you think you haven’t seen much evidence of location beacons’ use in a marketing context, following initial hype, you soon will. That’s according to one agency mobile marketing leader....
View ArticleKargo ‘Takes Over’ Mobile Editorial With Brand Ads
AUSTIN — Mobile banner ad sales are booming. But they are not necessarily the ad format that is going to inspire and engage consumers most on the small screen. Ad tech supplier Kargo is betting on...
View ArticleAd-Blocking Fears Are Overblown: Pivotal’s Wieser
CANNES — Over the last couple of years, ad buyers have fought hard against the perceived threat from fraudsters cheating them out of ad impressions. Now some feel Apple is about to exactly the same....
View ArticleAlgorithmic Marketing To Virtual Personal Assistants Will Change Game: PHD’s...
LONDON — The ad world is only just getting its head around the technology-driven ability to super-target ads at human beings. But, pretty soon, it may need to focus its attention on those humans’...
View ArticleMedialets Partners with Millward Brown for Mobile Ad Effectiveness Product
While brand measurement has been well established across media, it has not been fully effective with mobile advertising. That could change with the integration of Medialet’s ad trafficking platform,...
View ArticleMobile Consumers Want Quick, Visual Content: Facebook’s Dugan
VIEQUES, PR — Just three years ago, only 20% of Facebook’s business came from mobile platforms. Last Q4, that was 80%. That’s testament to the changes Facebook is having to make to ensure it continues...
View ArticleWPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
BARCELONA — With data suggesting a large percentage of online ad views are being called by fake users (malicious lines of code written by nefarious publishers racking up fraudulent clicks), advertisers...
View ArticleNative Must Make Mobile Ads Relevant: Facebook’s Arnstein
BARCELONA — Mobile ads are going to have to change if they are to recapture interest from consumers whom they are putting off with too-pushy experiences, says a leading advertising executive. Facebook...
View ArticleEmbrace Unique Emerging Markets With Mobile: Medialets’ Glassberg
BARCELONA — Much of the unconnected world is coming on to the internet, skipping landline broadband. But advertisers should beware serving up the same old experience, because one man’s internet is...
View ArticleDitch Last-Click Attribution On Mobile: Google’s Carrington
BARCELONA — Mobile is a different device – and that’s going to require very different advertising strategies, one of Google’s international ad execs says. “We’re trying to help people move away...
View Article‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin
The growth in “programmatic”, super-scientific targeting and trading of online ads has boomed – just in time for the industry to start harking for more creative ad campaigns again. Programmatic can...
View ArticleMobile Marketing Shortens Purchase Journey: Light Reaction’s Elken
BARCELONA — Advertising no longer has to drive interest to an eventual sale – today, it can help complete the sale immediately, even on mobile, says an ad-tech chief focused on improving mobile...
View ArticleDon’t Let Sleeping Apps Lie: Light Reaction’s Boersma
BARCELONA — When it comes to mobile, marketers and publishers alike are firmly focused on driving app downloads. But what happens after a download is achieved? The sad truth is, many consumers’ app use...
View ArticleLight Reaction’s Markarian On Mobile Ad Considerations
BARCELONA — Mobile advertising was set to account for half of all US digital ad spending in 2015. Many of those ads may have been simply repurposed from other digital formats – but it’s important to...
View ArticleMore Creative Formats Boost Mobile Performance: Light Reaction’s Dolan
BARCELONA — As mobile advertising booms, it’s likely much of the growth has come from the low-hanging fruit of desktop inventory, shovelled on to the small screen, and from standard mobile display...
View ArticleLocation Data Boosts Ad Effectiveness: Factual’s Jonas
BARCELONA — A clutch of ad-tech vendors, from placeIQ to Ubimo, is focused on bringing to mobile advertising an input that is obvious but often overlooked – consumers’ location. Another vendor,...
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